I will be presenting on Tuesday - November 11, 2014 at the 61st Silicon Halton Meetup at the Halton Hills Public Library, Georgetown - 7:00 pm.
If you create product requirements with your clients, this session will empower you with methods to create new ideas including fun ones such as games.
MEETUP #61: STRUCTURED IDEATION TOOLBOX
In an increasingly competitive market, innovation is becoming a key differentiator. The exponential advances and shifts in technology offer more and more opportunities. However, organizations are struggling with new ideas and innovation.
New ideas are sometimes risky. There is a perception it is based on luck and cannot be planned. It is hard to predict the market or users' reactions to innovative ideas.
Is there a way to come up with new ideas, design them and assess their usefulness and viability? Is there a way to create a line of ideas, a funnel to select the best ones?
We will discuss:
- Why we need to innovate
- How ideation happens
- How we create new ideas using fun games
- How research, design, user experience, gamification and product management techniques provide a toolbox to create new ideas
- How to transform ideas to products
- How ideation can become a structured managed process
